CANDY CRIB, THE HOTTEST IPTV AND MOBILE BRAND YET
LAUNCHES SIX DVD'S DIRECT FROM IBIZA
The successful IPTV and mobile brand Candy Crib is now selling in retail stores across the UK on a range of six new DVD's. The brand devised by Candy Content, the innovative production house behind the 'Big Brother-esque' female cast, features six of the UK's leading international models living together in one house; the camera rolling 24-7. However, the sexy DVD footage was gleaned not from the raunchy enclaves of the girls London penthouse (the details of which remain unknown, those involved having been sworn to secrecy), but from the sexy shores of Ibiza.
The IPTV brand initially started out on the small mobile screen, a mark of innovation in the glamour world with most other products gaining their following from the world of TV and video. This decision has been a wise choice with Candy Crib's popularity evident in its worldwide distribution and brand loyal customer base: the website now attracting 150,000 unique viewers every month.
A flagship convergent model Candy Crib runs successfully on mobile, web, print and DVD - it's classic cult status assured, with carefully targeted media partners including, Nuts, Loaded, and Maxim, delivering the brand direct to a red blooded male audience. However, the success story is also due in part to its close collaboration with the UK's leading model agencies, and on the technology front with Red Circle Technologies who ensure content is delivered in the right format to the right mobile device.
Two DVD's were released in June the first featuring Sophie Howard and the second involving best selling models, Lucy Pinder & Michelle Marsh. The final four release dates are planned for the latter part of 2007. Various stockists including, Play.com, amazon.co.uk, HMV and other leading retailers are currently featuring the DVD's with sales figures already showing a significant return on investment.
Eoin Dowling, Managing Director of Candy Content, comments: "Following the launch of the DVD's we have had tremendous success, mainly due to the girls high profile and following across the worlds of mobile, web and print. This cult phenomena is likely to continue for some time to come with further strategic partnerships planned for later in the year and into 2008."
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Notes to Editors: Candy Content produces over 18 hours of high quality glamour content every month in HD format. The company also has the capability to generate content for a range of devices including mobile phones, Ipod, PSP, IPTV, DVD and TV. Candy Crib is an IPTV channel combining a production studio and accommodation, housing the six of the world's leading glamour models. Content is available on a 24/7 basis, online via it's own IPTV station and on mobile. The Candy Crib is also the only glamour model video blog site in the UK producing top quality video and image content available to subscribers at www.candycrib.com.